Local T-Shirt distributor, Lee Ki-Hoon, is very worried these days. A year ago, his company, TeeeeeeShirtz, decided to stake its entire future on the 2006 Germany World Cup.
Hoping to dovetail off of the explosive success of the millions of "Be the Reds" T-shirts sold in Korea in 2002, a staffmember at TeeeeeeShirtz thought it might be good to corner the market in one of the unclaimed "red" colors, maroon.
The company contracted with an unnamed Kaesong clothing manufacturer to produce 100,000 maroon colored "Be the Maroons" t-shirts. So far, they have sold only 126 shirts, mostly outside of an optometrist's office in Yangjae-Dong. The optometrist is widely known for specializing in eyelid surgery for those suffering from color-blindness.